Marketers of various services and products have the constant battle of finding the perfect strategy to promote what they are selling in online and offline platforms. They are constantly in the search to find the secrets to a massive marketing growth, but is that really so easy to attain? The answer is a definite “NO!”, there is no easy formula for a massive marketing strategy. Most of the marketers try several strategies, some indulge in “trail and error” method to see which strategy works better for them. In short, all marketers find effective strategies for the business by testing several methods and settle in with the ones they feel is the right fit for their business.
EFFECTIVE STRATEGIES FOR BUSINESS YOU CAN TRY:
Strengthen Your Content:
Now in the perspective of marketers, we can either concentrate on either Quality or Quantity, because for some better Quality and less Quantity works more than moderate Quality and more Quantity, or the vis versa. If you wish to not to make a gamble, concentrate on delivering more with high quality, but just be sure to maintain the standard throughout it all.
Build Your Own Community:
Communication is the key to almost any aspect of business, we need to express what is going on inside so that we can either attract attention or for us to maintain transparency with the public. It is essential that we build a community of supporters or likeminded people for us to have a better reach. We need to hit both the Social Graph and Interest Graph for us to attain the target reach or maybe to even exceed the target.
Hit the “Sweet Spot”:
The “Sweet Spot” being referred to here is the efforts, strategies and methods we put in to bring up our content and make it more visible among the audience. We have to put in “High Dosage” of quality content to at least be visible to our targets or to understand where our dosages are actually travelling to. Repeat this process until you’ve saturated all your ideas, and is in the hunt for more.
Make Yourself Visible:
There is a “Rule of 7” in marketing where one must at least show themselves to an audience seven times to be registered in their minds as well as to create a feeling of trust among the audience. The “Rule of Seven” is a psychological phenomenon, so we should apply this in the platforms where our targets are highly active, we should strike with content that are highly relatable. In short, showing up constantly will make a huge difference.
Make More Visual Content:
Currently the audience are highly engaging in video content, hence now most creators are working on short but effective videos. The other advantage of short videos is that they are also low effort, some videos take time to create as they may involve high-definition contents. Visual contents are easily understandable, reachable and highly interactive.
Dig Deeper:
Marketers should learn to niche down their targets instead of being general and broad. This is because they should know who their actual target is and work towards attracting them. Marketers will need to water down their content to reach a general audience, which will make your content seem bland. Hence, the right thing to do is to niche your target, create an Ideal Customer Avatar (ICA) or Customer Persona and work towards fulfilling those requirements, this will help the business get better results.
Be the “Bridge”:
The most expected thing from a business is to solve the problems of the customers (targets), they expect us to make their miseries disappear and show them miracles. For helping your targets to move from miseries to miracles, the business should act as a bridge and the marketers should show the targets that a bridge is open. Communicate and market the open bridge, make your customers travel through the bridge and let them feel that they have moved from miseries to miracles. Show them that the bridge will adapt to the changes they are willing to see, and will be available for them always.
CONCLUSION:
Being a marketer not only requires the individual to help a business grow, but requires them to study humans in general and track their behaviors to put it into a useful task. There are numerous marketing strategies and there are numerous marketers who pledge strategies that has worked miracles for them but it won’t be the case if someone else tries. Hence, each business should explore which strategy suits them and work towards improving them further.
